News
How to Think About Pricing Strategy During Difficult Times
Pricing is a critical challenge many companies are facing as customers and prospects are requesting, even demanding, discounts, deferred or flexible payment terms, reducing services, and more. For some companies, difficult times may actually weaken competitors, reduce pricing pressures...
Serviceaide Named “Hot Vendor” by Leading Analyst Firm
Management Lightning Round: ParkHub
In our first ever “Management Lightning Round” blog we will give one of our management teams a chance to provide their quick insights and perspectives into their sectors. To start, who better than the amazing team at ParkHub – leading...
How is the SaaS Industry Changing in a COVID-19 World?
Covid-19 has shocked the world. All industries are now facing a challenging environment and SaaS businesses are no different. Companies are revisiting budgets and cutting unnecessary spend to survive what could be a long recession and slow recovery. We...
The Arrowroot Way
Following Arrowroot Capital’s inception in 2014, the firm has prided itself on its unique ability to provide thoughtful capital in an underserved and often overlooked market. We partner with management teams that share our core values and provide capital...