Arrowroot Acquisition Corporation

If I had written this blog post 12 months ago, a lot of you might have asked what is a 'special purpose acquisition company?'  Today, SPACs are all over mainstream news.  With that said, many still do not know the 'ins & outs.'  Candidly I generally knew about SPACs,...

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A Smooth Sea Never Made A Skilled Sailor

Arrowroot and the management teams of our portfolio companies reacted RAPIDLY in the March and April period when COVID first hit.  Nobody knew where life and the economy were going to take us.  Nobody was talking about an “acceleration of digital transformation” at an enterprise ... nobody believed in...

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ROI of Employee Engagement

When it comes to ROI, employee engagement is critical in driving success. Investing in employee engagement is not just a best practice, it is a requirement for your organization’s long-term success. Employee engagement comes at a cost — and those evaluating the budget may be compelled to push back. But...

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5 Tips to Drive Value from Your Sales and Marketing Enablement Tools

The explosive growth in popularity and availability of productivity/enablement platforms has made companies like Salesforce and Hubspot household names. These tools provide well-documented benefits and many organizations are embedding them into their operational roadmaps at earlier growth stages. Before you purchase a tool, you should understand how your customers...

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How to Think About Pricing Strategy During Difficult Times

Pricing is a critical challenge many companies are facing as customers and prospects are requesting, even demanding, discounts, deferred or flexible payment terms, reducing services, and more. For some companies, difficult times may actually weaken competitors, reduce pricing pressures and give you pricing leverage, but for most it’s a...

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Management Lightning Round: ParkHub

In our first ever “Management Lightning Round” blog we will give one of our management teams a chance to provide their quick insights and perspectives into their sectors. To start, who better than the amazing team at ParkHub – leading the drive towards digitizing and monetizing parking across sports, entertainment,...

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How is the SaaS Industry Changing in a COVID-19 World?

Covid-19 has shocked the world. All industries are now facing a challenging environment and SaaS businesses are no different. Companies are revisiting budgets and cutting unnecessary spend to survive what could be a long recession and slow recovery. We have seen a negative shift in investor attitudes and exit...

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The Arrowroot Way

Following Arrowroot Capital’s inception in 2014, the firm has prided itself on its unique ability to provide thoughtful capital in an underserved and often overlooked market. We partner with management teams that share our core values and provide capital as a catalyst for growth-related initiatives. Arrowroot is solely focused...

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